document.getElementById('flash').innerHTML = '\
  <object id="map" type="application/x-shockwave-flash" data="/swf/usa_locator.swf" style="height: 410px; width: 530px">\
    <param name="movie" value="/swf/usa_locator.swf" />\
    <param name="FlashVars" value="xmlfile1=/swf/usa_locator.xml" />\
    <param name="quality" value="high" />\
    <param name="wmode" value="transparent" />\
  </object>\
';